Welcome
Welcome to our website.
For a long time now, Rainbow flags have been waving along the Churchill-laan during Amsterdam-Pride. In recent years, dozens of flags have been removed and set on fire. Our neighbors responded by hanging up more and more flags.
In 2024, hundreds of flags were up in the neighborhood. A powerful and supportive gesture from our neighbors. Unfortunately, this solidarity is still very much needed, as violence and resistance are alarmingly on the rise. Churchill-Pride gives a colorful counter-signal and we are handing out free flags.
We hope even more flags will be waiving.
Because everyone should be free to love whomever they wish!
WILL YOU JOIN US?
Churchill-Pride is for the neighborhood and run by neighbors. Will you join us? Hang up a flag. Fold open the flyer we deliver in the neighborhood and display the poster in your window.
Make a donation so we can distribute even more free flags. A flags set costs EUR 25,- and hanging a flagpole holder costs EUR 40,-. Any amount is welcome at account number NL77INGB0105036927 in the name of Churchill-Pride.
Buy a unique Churchill-Pride bag, cover, apron, or other item, made from unusable banners, at one of our events, Become a volunteer or follow us on our socials.
Feel free to contact us:
06 - 54745929 (WhatsApp or call)
info@churchill-pride.nl
AGENDA – ACTIVITIES
Free flag pickup
Monday, 23 June from 19:00 to 21:00
Wednesday, 25 June from 19:00 to 21:00
Saturday, 28 June from 14:00 to 17:00
Location: Buurtteam Rivierenbuurt - Lekstraat 13a
Festive Kick-off of Churchill-Pride
Friday, 27 June from 16:00 to 18:00
Location: Oranjekerk - Van Ostadestraat 151 hs
Roze Koeken Party
Friday, 18 July from 19:30 to 23:00
Location: Green area in the center of the road at the end of the Churchill-laan, near Churchill-laan 205.
Banners and flags
Our banners will be up again from 23 June to 3 August along the Churchill-laan.
During Amsterdam Pride from 3 July to 3 August, all flags can be hung out!
Queer
On this website, we often use the term ‘Queer’. It helps to avoid getting lost in terms like LGBTQ+, and so on, and so on. It might take some time getting used to, but it's becoming more widely used, it’s easier, and everyone in the Rainbow community can feel at home with it.
How it all started
In 2016, there was exactly one Rainbow flag on Churchill-laan; the one from my wife and me. In 2019, there were three flags. Then my neighbor’s flag was vandalized. That affected our sense of safety. Should we still put up that flag?
I asked the neighborhood to show solidarity by also hanging Rainbow flags. The support was overwhelming. Our entire block was filled with flags. What a beautiful sight. Heartwarming!
Now, for years during Amsterdam Pride, many joyful flags have been displayed in our street. A few years ago, a Rainbow flag in our block was set on fire. Horrible, of course. And later on in that very year many of them were vandalized. 18 in total. It’s disheartening. But we won’t give up! In solidarity, even more neighbors put up flags.!
And in 2024 hundreds of flags were up in the neighbourhood. Fantastic!
We want more flags, not fewer!
Churchill-Pride is about visibility, action, awareness, and definitely also about connection and celebrating together!
I hope for a lot of flags.
So that you can be who you are.
Because everyone should love who they want to love!
Will you join us?
Willemijn
06-54745929
(Photo from Q, by Anita Muschner)
What we do
This year again, we would like to invite the entire Churchill-laan and surrounding area to also hang a Rainbow flag. This solidarity is still very much needed. Unfortunately, violence and resistance are increasing again.
We have put up banners in the street to raise more awareness, and we delivered 10.000 flyers full of information, in our neighborhood.
Also this year, we are organizing a variety of activities.
- Free flags for our neighborhood
We will be giving out free flags, flagpoles and flagpole holders for all our neighbors.
If you don’t have a flagpole holder, we can install one on your facade for free. Please check our website first (Dutch part) to see if we can put one up at your address.
You can pick up the materials at:
Monday evening, 23 June from 19:00 to 21:00
Wednesday evening, 25 June from 19:00 to 21:00
Saturday afternoon, 28 June from 14:00 to 17:00
Location: Buurtteam Rivierenbuurt – Lekstraat 13a
If you cannot make it at the above times, please contact Willemijn at 06-54745929 (WhatsApp or call).
- Poster
If you can't or don't want to hang a flag but still want to show your support, we have a free A3-sized poster that you can put in your window. Residents of Churchill-laan and the surrounding area will receive this in their mailboxes at the second part of June.
- Festive Kick-off of Churchill-Pride
Friday, 27 June from 16:00 to 18:00
Location: Oranjekerk - Van Ostadestraat 151 hs
Lectures by Vera Boots; known from the Canal Parade and the Homomonument, and Willemijn van Drie; founder of Churchill-Pride. Followed by drinks. Free flags available.
- Roze Koeken Party
Roze Koeken Party
July 18-th from 7.30 till 11.00 o’clock pm.
Location: Green area in the center off the road, Churchill-laan near 205
ROZE KOEKEN PARTY
As a thank you to the neighborhood residents who supports the Rainbow/Queer community we are organizing a cheerful and festive Roze Koeken Party.
Enjoy a free drink at our Roze Koeken Coffee Bar, dance to the music of DJ GLBRT, listen to the story behind the ARTZUID sculpture on the Churchill-laan by artist Bastienne Kramer, or have your (children) face painted! You can also bring your own snacks or drinks!
Rain? Just come, we have pink rain-poncho’s :).
Socials
We also have social channels
www.facebook.com/61573717117247/
Follow and like us, to make it easier for others to find us!
Chris' story
Celebrating Pride isn’t just for the LGBTQIA+ community, it’s really about highlighting the importance of celebrating individuality and being one’s true authentic self. When we show pride, we are sending a powerful message that we will not be silenced, erased, or oppressed.
For so many, coming out and being open about their sexuality or gender identity can be daunting and a vulnerable experience.
June is when a majority celebrate gay and queer pride in most communities, which is what prompted us in hanging our pride flag earlier than usual during 2023 – a way to start our celebration leading up to Amsterdam Pride. We awoke the next morning to find our flag had been burned, something we thought we would never experience in The Netherlands.
What was first shock and disbelief, quickly turned to a sadness We have always felt comfort in knowing that this type of behavior was neither tolerated nor common in this country. It quickly became clear that no matter how much acceptance you feel within a community, there are always those that choose fear, hate, and discrimination.
We are not easily intimidated nor rattled by such actions and used it as an opportunity to rally and unite in solidarity and friendship. The entirety of the Churchill-laan and surrounding areas came together through community newsletters explaining what happened and the need to stand together – neighbours from far and wide reached out to show their support and together we set into action installing extra flags at approximately 40 residences and businesses. At the end at least 80 flags were hanging in the neighborhood.
This strong show of support quickly captured the attention of news media as well as the mayor of Amsterdam. Even though our flag was destroyed, it shows that even in the face of hate and discrimination, love and support can conquer all, and that together, we can create a more inclusive and welcoming world for everyone. What we gained can never be undermined or replaced – a lasting bond and friendship with so many people we would have otherwise never gotten the opportunity to meet.
Our hearts belong to the Churchilllaan-community and can’t thank everyone enough for their support.
A special thank you to those that have worked tirelessly behind the scenes for so many years for acceptance and inclusion.
Chris
Request a free flag
Would you like to display a flag? We'd love that! It provides a sense of safety for Queer (LGBTQ+) residents who want to hang a flag during Pride when others in the neighborhood do the same. This way, it’s not obvious who lives where (Queer or not), which is especially comforting and supportive given the rise in aggression.
From July 3 to August 3 2025, it's Amsterdam Pride. We hope to see Pride flags waving all along Churchilllaan and the surrounding area!
We offer free flags, poles, and flagpole holders. You can choose between the Rainbow Flag and the Progress Flag. If you don't have a flagpole holder, we can install one on your facade for free upon request.
Want a free flag?
You can pick up the materials at:
Monday evening, 23 June from 19:00 to 21:00
Wednesday evening, 25 June from 19:00 to 21:00
Saturday afternoon, 28 June from 14:00 to 17:00
Location: Buurtteam Rivierenbuurt – Lekstraat 13a
If you cannot make it at the above times, please contact Willemijn at 06-54745929 (WhatsApp or call).
Want to support us by displaying our poster in front of your window? You can find it here!
Example Rainbow flag
Example Progress flag
Flag destroyed?
How sad that your flag has been vandalized! Unfortunately it happens often. In any case, you will receive a new flag or pole from us for free.
Reporting is important!
It is really important to have a good overview of where and how often it happens.
And if possible by whom.
Recordings from front door cameras are therefore also very welcome.
Report to Willemijn
Furthermore, the request to please report it to Willemijn 06-54745929. Preferably with a photo of the destruction.
Even if the flag or pole is not broken, but has been pulled from the facade, please report it.
Report to the police:
The police take Pride flag vandalism very seriously.
We have a special contact person at the police: Mike Jansen.
You can email him in the event of vandalism: mike.jansen@politie.nl
You can also make a report.
By telephone (this is the fastest): 0900-8844
Online is also possible, but it is very slow.
Reporting is quickest if you go to a police station in person.
If you see someone destroying a flag, you can call 112 immediately.
Again, it is high on the police attention list.
Support us!
Please consider making a donation! Churchill-Pride is a community-driven initiative run entirely by volunteers. We have no income, so your support is crucial.
With your donation, we can:
- Continue distributing flags and poles for free (a flag set costs € 25, instelling a pole-holder costs € 40.
- Host our Pink Cookies Party without charging an entry fee.
- Create publicity materials.
- Organize new activities.
- Cover volunteer expenses.
Every donation, big or small, makes a difference. Your contribution is greatly appreciated!
NL77INGB0105036927 in the name of Churchill-Pride.
Want to become a volunteer?
Churchill-Pride has grown significantly over the past year, thanks to the tireless efforts of just a few dedicated individuals. We are now in need of some extra hands to help us continue our work and expand.
We are looking for people to assist with practical activities, such as:
- Helping out at the Roze Koeken Party
- Distributing flyers
- Installing flagpole holders
- Setting up and cleaning up events
- Various other tasks and odd jobs
Developping and maintaining our website and providing digital support in other areas
A graphic artist, DTP experienced for preparing our flyers and other products for printing.
We are also seeking individuals who can contribute ideas and planning in our Kern-Team:
- Developing new plans for next year
- Executing (new) initiatives
- Applying for grants and permits
Interested? Please contact Willemijn!
Wat is Churchill-Pride?
Churchill-Pride laat zien dat de Churchill-laan en omgeving een plek is voor iedereen. De afgelopen jaren werden er veel Regenboogvlaggen vernield en als reactie hingen de buurtbewoners massaal een Regenboogvlag op. Dat ondersteunen wij natuurlijk van harte en daarom kun je via Churchill-Pride gratis een vlag krijgen.
Sociale kanalen
www.facebook.com/61573717117247/
Volg en like ons en maak kans op een uniek Churchill-Pride Product!
Wil je bijdragen?
Churchill-Pride is een bewonersinitiatief en waardeert een gift enorm!
Vlaggen en spandoeken
Ook dit jaar delen we gratis Regenboogvlaggen uit. Daarnaast hangen we op acht locaties op de Churchill-laan spandoeken op rondom de Pride-maand, dit in samenwerking met Stadsdeel Zuid. Zo maken we het extra zichtbaar en feestelijk.
Contact
Wil je nog iets weten? Neem dan gerust contact op!
Willemijn 06-54745929
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